On May 24, 2017 PR Newswire reported that actor Leonardo DiCaprio and Strand Equity Partners had made an investment in HIPPEAS. HIPPEAS is a vegan company that provides natural food snacks to consumers. The company’s signature products are its chickpea puffs that are available in six flavors Happenin’ Hickory, Pepper power, Far Out Fajita, Sriracha Sunrise, Vegan White Cheddar and Maple Haze.
Livio Bisterzo, CEO and co-founder of HIPPEAS, expressed his excitement at the investment from Leonardo and Strand Equity Partners. He said it was important for the company’s growth that it has board partners who are aligned with the company’s values and vision. Seth Rodsky a managing partner at Strand Equity was bullish on HIPPEAS’ prospects in the market. He said the talented management and unique product at HIPPEAS gave them confidence that they were making a solid investment. The investors did not reveal the amount of money they put into the company.
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Livio Bisterzo has always had the entrepreneurial spirit from his college days. He was always marketing events and working on youth culture events. After leaving college he continued challenging himself across various industries. Along the way he has created some big brands and he has also failed spectacularly. In 2015 he started Green Park Holdings as a company that provides consumers with a portfolio of brands that provide “better for you” value propositions. The main vision for the company is to instigate positive and lasting change in the drink and food industry. Livio had a unique approach to creating products. Instead of creating a product first and then branding it, he created a brand proposition and then came up with the product. He achieved this by first creating a story that his audience would believe. After ensuring that his story was a as powerful as possible he embarked on innovating products that would inspire customers. A year from HIPPEAS launch, the product is available in over 18000 retailers.
HIPPEAS is a low calorie, gluten free, vegan, allergen free, non GMO and kosher snack. It provides customers with a good of dose of protein and fiber. The snack is made from chicken peas, which release nitrogen back to the soil. Additionally, for every pack sold, HIPPEAS donates a portion of the sales to Farm Africa, an NGO that supports East African farmers.
Learn more about Livio Bisterzo: https://www.youtube.com/watch?v=JQyqV7Dgy0E