Brazil is without a doubt the most mature economy in Latin America. While there are many reasons for the economy’s strong performance is the fact that it has one of the strongest ones and most robust financial sectors in the world. Widely regarded the financial capital of the region, Brazil is home to numerous multibillion-dollar financial institutions that have been in existence for decades.
One such organization is Banco Bradesco, the second largest private lender in the country. The bank employs tens of thousands of people and is highly revered for consistently churning out great leadership talents, including its last four presidents: Amador Aguiar, Lazaro Brandao, Marcio Cypriano and Luiz Carlos Trabuco Cappi.
In Search of a New President
Owing to changes the bank’s leadership structure in the last two months, it now has the opportunity of ushering a new leadership talent into the limelight by naming him/her the new president. The change in question was the resignation of Lazaro Brandao from the position of board chairman after diligently serving in that capacity for 27 years. Mr. Brandao spent a total of over seven decades at the bank and finally decided that he deserved some rest. Naturally, the bank decided to appoint its next most experienced employee, Luiz Carlos Trabuco Cappi to the position vacated by Mr. Brandao. However, Mr. Cappi also happens to be the bank’s president and his appointment to head the Bradesco board meant that his position now became vacant. As such, the process of selecting Banco Bradesco’s fifth president has already begun in earnest.
In the first interview that Luiz Carlos Trabuco Cappi provided in his new capacity as chairman of the board, he indicated that the new president would be a Bradesco employee. This is not a foreign concept as in each of the last three occasions that the bank has had to appoint a new president, it has selected an experienced individual from within the bank. This deliberate strategy has ensured that incoming presidents quickly acclimatize themselves to their new positions as they already understand the workings of the bank. As such, the bank rarely experiences the uncertainties and jitters that are characteristic of succession periods at other organizations.
None More Deserving than Luiz Carlos Trabuco Cappi
The decision on who to appoint as the chairman of a bank valued at close to $400 billion is not an easy one. That said, Banco Bradesco was quite fast in naming Luiz Carlos Trabuco Cappi to the position. A look through his journey and achievements at the bank paints a clearer picture of why the board did not linger on the decision.
In the last 15 years, Luiz Carlos Trabuco Cappi has received numerous individual awards. These years have coincided with his tenures as president of Bradesco Seguros and president of Banco Bradesco. While serving at the helm of Bradesco Seguros, his efforts to grow the Brazilian insurance industry were twice recognized by Coverage magazine by being named the insurance personality of the year. It is no fluke that Bradesco Seguros grew to become the undoubted insurance market leader during his tenure. He continued his high-performing ways in the position of Banco Bradesco president and was consequently Money magazine’s choice for entrepreneur of the year in the finance category in 2015.
He received the award in what was a strong year for Banco Bradesco as it had just completed a $5.2 acquisition that had been engineered by Luiz Carlos Trabuco Cappi. He was again last year named one of the best CEOs in the country by the renowned publication, Forbes magazine.
Find more about Luiz Carlos Trabuco Cappi: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml