Fabletics’ Unique Marketing Strategy Causes Extreme Growth

The latest trend in customer purchases is to follow the power of the crowd. User reviews are now an important part of the purchasing decision for many consumers. For brands, it is important to leverage this power of the crowd in order to increase revenue. Many brands understand this concept. Fabletics is a great case in point.


Fabletics, which was started in 2013, already has over one million active paying members. In fact, it has seen a growth rate of over two hundred percent. Shawn Gold, the director of marketing at Techstyle, which is the parent company of Fabletics, says that this growth rate is due to their leveraging the power of the crowd.


You see, Fabletics has over thirty thousand online reviews on TrustPilot alone! They have placed a large emphasis on responding to these reviews and encouraging them.


Why do online reviews matter so much? For one, it increases the possibility of a customer making a purchase, as long as the reviews are positive in nature. This is because eighty four percent of people trust online reviews as much as they would trust a recommendation from a close family member or a friend, according to a study by Brightlocal. In addition, fifty percent of the respondents said that they do research online on a regular basis. It is common for people to do research about products even when they are buying them offline. Another study showed that over sixty five percent of the time, people doing research about products in a store are not looking for price comparisons, but rather for online reviews.


It is important to get reviews that are positive in nature. Over sixty percent of people said that seeing negative reviews about a product can cause them not to buy. This shows just how powerful the power of the crowd really is.


Reviews are also very helpful when it comes to getting repeat customers. As mentioned, Fabletics has over one million active paying members. This is no simple matter. When people see positive reviews about you, their opinion is influenced for the better. They are more likely to buy from you a second, third, and fourth time. In fact, Fabletics gets eighty five percent of their revenue from repeat customers! Seventeen percent of their new customers are referrals brought in by existing customers. This shows how positive reviews can cause people to spread the word about your business. In fact, according a study by Yelp, just a one-half extra star rating led to restaurants selling out nineteen percent more often.


Kate Hudson is the genius behind Fabletics’ marketing strategy. You may have heard the name before. If it sounds familiar to you, it is because she starred in the film Almost Famous. She got on the Fabletics bandwagon at the beginning, and has led the company to see tremendous growth. Kate Hudson has helped Fabletics improve their relationships with their customers. In addition, she was instrumental in helping them get a top rating with the BBB.

Fabletics Has Two More Satisfied Customers

Fabletics was not launched too long ago but since that time, they have been able to serve the needs of thousands of women around the United States. They have worked to make sure that they are doing what they can to be able to make a lot of money and to also get what they need from the different sales avenues that are available to them. Because of the way that Fabletics works, they are always sure to serve people and to be able to get more out of the options that they have with the sales opportunities.


For Fabletics, the idea is more about the way that they can provide convenience to women. They want to offer them an opportunity to get the perfect outfit but they also want to do so at a price that is affordable to anyone. Because of this, they do what they can to give women the chance to make things work for them. They also want to be able to show them the different options that they have but only in a limited setting. The style quiz combined with the reverse showroom outlook on the store both give women the chance to make sure that they are getting the exact options that they need.


A Foodie Stays Fit is a blog about how to enjoy food and life while also staying as healthy as possible. The blogger thought that the idea of Fabletics really fit in with the mission that she was on and she chose to use them to make sure that things were going to work well for her. She tried Fabletics, loved it and let her followers know. She wasn’t sponsored to do so which made it just like she was an average customer and she gave real opinions on what she loved about the company.


The Krazy Coupon Lady also offers advice to her followers but her advice is more about saving money and shopping. She did something similar to AFSF and chose to purchase a Fabletics box with her own money so that she could leave a totally honest review. As it turned out, that wasn’t really necessary and she was able to leave a review that was perfect for what she was doing and what she wanted to be able to teach people about the opportunities that were included with the company when shopping for clothes for working out.